Elie has written social copy and scheduled social media posts for Verywell Health, Medium, WBUR.org, NOLA.com | The New Orleans Times-Picayune, Architectural Record Magazine, and NPR and WBUR’s Here and Now. She has experience with Instagram, Twitter, Facebook, Flipboard, Pinterest, and LinkedIn posting and strategy.

Selected design work for Instagram

At Verywell Health, I am a one-woman Instagram team and act as the arbiter of every aspect of the home feed. Visual asset teams design some of the feed illustrations, but I determine scheduling and placement. I commissioned or reposted every reel you see on the feed. I also designed the profile highlight cards and maintain the visual brand identity in every aspect.

Real-time feed of social media content from Verywell Health

Ideated and launched TikTok and Instagram for Verywell Health and rolled with Instagram’s pivot to a vertical video focus in 2021 and 2022. This work transforms the faceless voice of the brand on our site into a more human, companionable bedside presence. It’s especially important during a global pandemic, in which people are frequently trying to make sense of health news and research. Audiences respond to individuals, not brands, on platforms like Instagram and TikTok. I’ve focused on centering non-male doctors and experts of color. Now, not only do users learn about health on our site, they can go to our social platforms and hear from doctors directly about conditions that might be affecting them or their loved ones. The videos I create are consistently the highest-performing assets on our Instagram page—a win for the audience and the brand.

This video—explaining the difference between bacterial vaginosis and a yeast infection—grew out of a collaboration with Dr. Shieva Ghofrany, gynecologist and founder of A Tribe Called V.

Dr. Farah Khan, board-certified allergist and immunologist, was a familiar face on our Instagram and TikTok in 2022.

Selected Highlights: Social video production, ideation, and project management

I collaborated with registered dietitians to produce a video series on having a diabetes-friendly Thanksgiving to accompany a news franchise on the website.

From day one, frequent collaborations with Verywell Health’s Chief Medical Officer, OB-GYN Jessica Shepherd, MD grounded our presence on social.

Featured Twitter thread

 Selected work for Medium

I led social strategy for the Medium Writers Challenge, a four-week writing challenge with cash prizes totaling over $100k and an esteemed panel of judges, including Natalie Portman, Roxane Gay, Imani Perry, Saeed Jones, Eve Ewing and Susan Orlean.

I led social strategy for the Medium Writers Challenge, a four-week writing challenge with cash prizes totaling over $100k and an esteemed panel of judges, including Natalie Portman, Roxane Gay, Imani Perry, Saeed Jones, Eve Ewing and Susan Orlean.

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This quote card is part of Medium’s Top Highlight social media campaign. Using data culled from Looker, I find the most-highlighted line across the Medium platform each week and feed that quotation back to our audience. This product-centered, reader…

This quote card is part of Medium’s Top Highlight social media campaign. Using data culled from Looker, I find the most-highlighted line across the Medium platform each week and feed that quotation back to our audience. This product-centered, reader-focused audience engagement initiative brings readers’ attention to what others are highlighting and builds community across the platform.

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Part II of a swipe-through post highlighting former President Barack Obama’s response to the verdict in the Derek Chauvin trial.

Part II of a swipe-through post highlighting former President Barack Obama’s response to the verdict in the Derek Chauvin trial.

Selected work for NPR and WBUR’s
Here and Now

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Selected work for The New Orleans Times-Picayune

Coronavirus Instagram Story: June 23, 2020

Coronavirus Instagram Story: June 23, 2020

July 1, 2020

July 1, 2020

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The first thing I asked was what do we do with positive tests. They said, ‘don’t manifest that into this atmosphere.’ (22).png
The first thing I asked was what do we do with positive tests. They said, ‘don’t manifest that into this atmosphere.’ (19).png
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Selected work for The Baton Rouge Advocate

The first thing I asked was what do we do with positive tests. They said, ‘don’t manifest that into this atmosphere.’ (26).png