Elie has written social copy and scheduled social media posts for Verywell Health, Medium, WBUR.org, NOLA.com | The New Orleans Times-Picayune, Architectural Record Magazine, and NPR and WBUR’s Here and Now. She has experience with Instagram, Twitter, Facebook, Flipboard, Pinterest, and LinkedIn posting and strategy.
Selected design work for Instagram
At Verywell Health, I am a one-woman Instagram team and act as the arbiter of every aspect of the home feed. Visual asset teams design some of the feed illustrations, but I determine scheduling and placement. I commissioned or reposted every reel you see on the feed. I also designed the profile highlight cards and maintain the visual brand identity in every aspect.
Real-time feed of social media content from Verywell Health
Ideated and launched TikTok and Instagram for Verywell Health and rolled with Instagram’s pivot to a vertical video focus in 2021 and 2022. This work transforms the faceless voice of the brand on our site into a more human, companionable bedside presence. It’s especially important during a global pandemic, in which people are frequently trying to make sense of health news and research. Audiences respond to individuals, not brands, on platforms like Instagram and TikTok. I’ve focused on centering non-male doctors and experts of color. Now, not only do users learn about health on our site, they can go to our social platforms and hear from doctors directly about conditions that might be affecting them or their loved ones. The videos I create are consistently the highest-performing assets on our Instagram page—a win for the audience and the brand.